Mar 20, 2009
The Effectiveness of Personalization
Labels: Variable Data Printing (VDP) 0 commentsPersonalized communication including personal URLs, E-mail and
Printed Documents, is gaining in popularity, and has proven its
effectiveness, but how effective is it really? Here is an interesting result
revealed by GI Direct on how important a high-level of personalization
is today.
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“Over 70% of UK adults say they are between five and ten times
more likely to respond to properly personalized marketing offers,
compared to standardized or superficially personalized.”
Whether you are trying to run a successful marketing campaign
or send a fundraisingletter to raise money, being personable can
get your message through. Even though this study was done in the UK,
it shows the importance of sending a message in the right way to one’s
audience. This is easily done using digital printing and software
technology, insuring that your message is THE message that gets read.
Not only is it a great opportunity to differentiate and stand out from
others, but also to start a long relationship with your target reader.
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