Color catches people’s attention; in fact many statistics have shown that people respond better to colored documents than B&W. “Color is basically the silent communicator that gives additional depth to the marketing message,” comments Rachel Perls, an Oakland, Calif. –based color consultant. So what does each color represent? Here is some useful information about color from Marketing News Magazine.

Red: powerful, energetic, passionate
Works best for: action-oriented products or brands, products associated with speed or power, or dominant or iconic brands. Since it stimulates the appetite, it is often used in the food business.

Orange: fun, adventurous, attention-grabbing
Works best for: representing value and discounted products

Yellow: sunny warmth, cheeriness, often associated with wisdom and intellect
Works best for: products tied to sports or social activities

Green: environmentally friendly, clean, fresh, renewing
Works best for: products related to recycling or organic brands

Blue: security, efficiency, productivity, clearness of mind
Works best for: cleaning and personal care products, spas, and vacation destinations. It is popular in the high-tech industry.

Purple: nobility, wealth
Works best for: luxury brands and products

Pink: girly, soft, peaceful, comforting
Works best for: baby-related brands, personal care products, sugary treats in the food market

Brown: strong, earthy, honesty, dependability
Works best in: conjunction with other colors

Black: classic, strong, powerful, luxurious, sophisticated, authoritative
Works best for: cars, electronics, high-end hotels and financial services

White: purity, cleanliness, innovation, modernity
Works best for: organic foods or personal care products

Color can have a positive influence in customers’ decision making process and taking action. Isn’t color printing expensive? What about the cost? That’s why we are here to support you. RISO’s Full-Color Printer provides an opportunity to create effective marketing pieces at low cost. In fact some of our customers are making profits with our printers from day 1!