This year's TransPromo Summit takes place August 13-14 at the Boston Hyatt Regency Hotel. As part of this educational conference, David Murphy, RISO's VP of Marketing, will deliver a presentation on the topic of transpromo applications in the SMB market. This session will explore the various ways for small- and medium-sized businesses (SMBs) to get their feet wet with transpromo printing. The discussion will center on hardware and software alternatives, as well as real-life examples of how organizations are implementing low-cost color transpromo communications on a limited budget.

Mike Beard, Director of Sales for Objectif Lune, will accompany David in this presentation, as they explain why transpromo does not need to be a huge capital investment. SMBs typically can't afford large color heavy production printers and expensive software. Budget-conscious organizations should know that they can add transpromo to their marketing mix for just a few hundred dollars per month - and without large investments in human capital.

For the past three years, RISO has sponsored the TransPromo Summit and this will be the second consecutive year that the company has served as a Platinum Sponsor for the event. RISO will also participate in the Summit's keynote panel, speaking on the topic of "Choosing the Right Hardware Technologies for Your TransPromo Implementation."

For more info, go to www.transpromosummit.com