I read a great article in the On Demand newsletter (by the way, you can see RISO's line-up of full color inkjet printers at this year's show, April 20-22 in Philadelphia) titled "How to Stand Out From the Pack with Digital Apps." It quotes a study from market research firm Casion, Inc. which projects the digital color printing market to explode and reach 800 billion pages by 2022 (up from 30 billion in 2007). Wow! Quick printers who now offer color should see a sharp increase in business and those that are currently only offering black and white should seriously consider getting into the color business

Some of the best opportunities to incorporate color include marketing collateral (projected to hit 90 billion pages by 2015) and direct marketing material (up to 80 billion by 2015), greeting cards, calendars, and short-run books and manuals (growing from 80 billion pages in 2009 to more than 140 billion in 2015).

Do you have the right equipment to take advantage of this burgeoning market? Can you print in color quickly, with variable data, and at costs low enough to increase your profit margins? If not, you're missing out and you should check out RISO's affordable solutions.