Here is a true story about a mid-volume statement service provider who successfully increased their sales. How did they do it? The company switched from a two-step process using monochrome laser printers to a single-pass full color printer. Their business specializes in transactional printing, printing invoices, statements, letters and other financial documents. They produce over five million statements a month. Here are the results from transforming their business.

Outcome 1: Cost Savings from switching to on-demand printing

* Minimized the waste of pre-printed forms that ended up in dumpsters
* Reduced the cost of ordering, storing, and handling the pre-printed shells
* Eliminated the overhead of labor and storage space


Outcome 2: Improved production process

* By doing shorter runs rather than printing a month’s worth of stock, they were able to improve responsiveness; making changes in design quickly and printing within a few days. Their clients no longer had to wait until all the pre-printed forms were used and gained the flexibility to change designs whenever they wanted.
* Time saved from two-step process to a single pass full color variable data production process.


Outcome 3: More effective promotion

* By adding spot color or full color, their clients saw an improvement in their communication on documents. The result included having fewer customer support center calls and enticing readers to taking action.


“The hospital experienced about a 17% increase in their cash receipts after moving from black to variable color.”

Outcome 4: Completely eliminated its pre-printed color forms

* Now they only print on-demand documents


Here is a link to the full success story and more detailed information on how their clients are benefiting from this change.

Asked if they had to overcome big hurdles, the owner answered no and said “You are able to adapt and react a lot faster than you can with traditional printing.” Now the company is producing close to 98% of their documents on RISO high-speed inkjet printers in color.