GASC (the Graphic Arts Show Company), who produces the Graph Expo and PRINT trade shows, announced a new print advocacy program, aptly named “Positively Print.” Designed to promote the power of print in the media mix, the program will recognize companies involved in the print production process that market, through their company-branded promotional activities, the value and effectiveness of printed products to corporate marketing executives, advertising agency personnel, print buyers, media specialists, buying influencers and the business public. “Positively Print” submissions selected for recognition by a panel of industry experts will be announced on October 2, 2010 at the annual EXECUTIVE OUTLOOK Conference, held the day before GRAPH EXPO opens, October 3-6, 2010 in Chicago’s McCormick Place. You can see RISO's full color inket printers and digital duplicators at Graph Expo in booth # 2072.

“Although sometimes overlooked in the flurry of e-marketing, print has always been—and continues to be—a vital component of today’s integrated marketing campaigns,” stated GASC President Ralph Nappi. “These ‘best of the best’ examples of print promotional campaigns recognized by the “Positively Print” program will feature the various types, unique attributes and effectiveness of this essential media.”

Entries to the “Positively Print” program may be nominated by anyone, including print suppliers, who can enter their own campaigns or submit those created by others, as well as advertising agencies and public relations firms. The “Positively Print” program submission deadline is August 2, 2010; no fee is required for participation. Entry forms may be found and downloaded online at: http://www.positivelyprint.org/.