Take a look at companies like SunChips (Frito-Lay North America) and Starbucks. They have had huge success identifying themselves as green companies and involving their customers in their green initiatives, creating brand loyalty. These companies are a great example of how green marketing messages can work better than other messages.

So how can a company go about this?

The big six mediums for green marketing include print, direct mail, internet, TV/radio, mobile and outdoor. Some interesting results just released show that the internet is the number one medium for green marketing, followed by print and direct mail. However, the most effective medium for getting customers to pay more for green products is direct mail.

It is looking like 2010 will see many companies spending more and more on green marketing. Spend wisely because you already know that printed media is greener than you think.